▶Film coming soon
The ideaFrom Vol. IV
“The simplest equation in marketing — and the one most often forgotten.”
— The Value Index, Vol. IV
(Vol. IV) · Forthcoming
The Value Index
Not an attribute. A conclusion.
Why this book
One idea, sharpened over twenty-five years of brand work — written to be carried, read in a single sitting, and returned to.
Where it fitsJump to any volume
The podcastBe Meaningful · Season 3
The conversations behind the books.
Every episode, candid talks with the founders and CMOs building brands that mean something — the same thinking, sharpened over twenty-five years, that became these seven volumes.
More episodes
In practiceSelected Meaningful work
About
Pocket Books is a publishing imprint by Meaningful — a brand strategy agency in New York and San Francisco.
Seven volumes, one idea each — written to be carried, read in one sitting, and returned to.
Visit bemeaningful.co →